In 2025, the Panamanian real estate landscape is shifting rapidly. Rising construction costs, evolving buyer profiles, and increased land speculation are forcing developers to rethink how they plan and launch new projects. Those who continue to launch blindly based on gut feeling or legacy assumptions are burning cash. Those who invest in market studies are winning.

WHAT’S HAPPENING IN THE MARKET?

• Demand is hyper-segmented. A buyer in Costa del Este doesn’t behave like one in San Francisco.
• Absorption rates have declined in new residential launches across Panama City. (Our Heat Maps Tell You Where).
• Rotation time on resale units is now averaging up. (Our Market Pulse Tells You Why, Where and How.)
• Buyers are smarter. They're using Movara to compare prices per m², evaluate trends and understand long-term value.

SUCCESS STORY: - NEW DEVELOPMENT IN PANAMA CITY.-

Before launching, the developers of a mix-use project conducted a demand sensitivity analysis with Movara. They adjusted their unit mix by reducing 3-bedroom inventory and adding more 1-bedroom lock-offs. The result? 60% of inventory expected to be sold in the first 4 months, and pricing was set 7% above their original forecast.

WHAT DEVELOPERS ARE LEARNING

• Your product can be perfect—but in the wrong location or wrong price range, it will fail.
• Market studies protect your capital by validating your assumptions before it's too late.

WHAT INVESTORS ARE LEARNING:

• Movara’s helps you purchase real estate like a developer and not like a tourist.
• Our studies include:
• Pricing comps per m²
• Velocity of sales by segment
• Buyer personas per zone
• Competitor benchmarks

Stop guessing. Start structuring your investments with certainty.